More than 17,068 of us shared one number on Facebook: 77. It's reached over 1,029,135 people so far.
Today, we can reveal the shocking truth.
In 77 countries it's a crime to be gay. But we know that together, we can make sure the whole world knows that we're going All Out to get it to ZERO – and that they can join in.
Will you share? Click on the image below and hit 'share'on Facebook:
There's so many laws and practices that hurt lesbian, gay, bi and trans people every day – and part of stopping it is getting the world's attention that this is a HUGE and global problem.
All Out was started because we all believe there's millions of people out there who would support us if they knew how big this problem is and the easy ways we can all help. Now, we're taking one shocking piece of this problem and getting the word out.
We're going to make sure the whole world knows. Share now to get that important conversation going in as many places as possible. Click here and hit 'share' on Facebook.
Thanks for going All Out!
Andre, Guillaume, Jeremy, Hayley, Leandro, Mike, Ricardo, Sara, Tile and the rest of the All Out team.
P.S. We've teamed up with ILGA and The Guardian, who's just released an amazing infographic that shows more than 2.7 billion people live in countries where being gay is a crime – and a full rundown of laws that impact the lives of lesbian, gay, bi and trans people. See how your country stacks up here: http://www.theguardian.com/
-- Previously --
77 is the most horrifying number no one is talking about.
In 77 countries it's a crime to be gay. You can be thrown in jail or even killed for who you love and who you are by an accident of where you were born. Across the world, there are millions of reasonable, fair-minded people who don't think that's okay – but many fewer know that this is the reality for lesbian, gay, bi and trans people in so many places.
So, we're going to make 77 the number everyone's talking about – from our friends and family to our co-workers and representatives in government.
Because there's so many of us (almost 2 million!) there's an amazingly powerful but simple thing we can do get the word out. It could get the media and other trend-watchers asking "What's 77?" and primed to report on the shocking, tragic answer, raising the alarm.
Here's how it works:
2. Today: We all forward this email to our friends and let them in on the secret. Around the world, the number 77 is going to flood the newsfeeds of everyone we all know with no explanation. If enough of us do it at the same time, all of a sudden, what would be a routine Friday newscycle will turn into a giant mystery everyone will want to solve.
3. Saturday: You'll receive a new '77' image to share and again, thousands and thousands of us will flood our social networks with the new image. This one will have the incredible answer we're going to make sure the whole world to knows: In 77 countries it's a crime to be gay. We're going All Out to get it to ZERO.
This simple strategy could mean that instead of a handful of specialised reporters talking about the International Day Against Homophobia and Transphobia on Saturday, we could make the fact that 77 countries throw people in jail for who they love the one of the top mainstream stories in the world this weekend.
Can you help build the buzz by sharing the '77' graphic now? Click here.
All Out members have been driving the biggest and most powerful online conversations on LGBT rights since this movement launched. Together, we recently helped make Russia's anti-gay law the #1 story of the Olympics in Sochi by doing everything from sharing campaigns and videos on our social networks to showing up in more than 36 cities around the world for Global Speak Outs.
Can you help make '77' a meme with a mission? Click here to be in on the big mystery – and get your friends to join in.
Talk to you again tomorrow when we send out the next image!
Andre, Gaëlle, Guillaume, Jeremy, Leandro, Mike, Ricardo, Sara, Tile and the rest of the All Out team.
P.S. All Out's teaming up with The Guardian to show the world's record on the rights of lesbian, gay, bi and trans people – by the numbers. An interactive tool with some shocking numbers will be launching just in time for Saturday. So, getting the word out now means there will be an extra-powerful resource to back-up our message right on time. Can you share the image to build the buzz?
P.P.S. You can also share the 77 on Twitter, Tumblr, or download the image here and spread the word wherever you are!
Wednesday, 21 May 2014
All Out: In 77 countries it's a crime to be gay